Elkin-Spring 2013 Press Release

Designers Kara and Brit Smith of ELKIN owe their varied muses to the stories and subjects of their interesting lives- each collection drawing elements from a literary genre. Infusing the emotion of the music they love, the cities they’ve explored and their restless nights, the ELKIN aesthetic is a collective experience between two sisters expressing their individual creativity.

The ELKIN ready to wear line embraces an edgy yet feminine silhouette, while maintaining a sultry sophistication that stays true to their signature Lolita vibe. Jumping from the girly, to the tomboy, from seduction to innocence, the Smith sisters have embarked on a medium through design that epitomizes the paradox of their individual identities.

Both products of Los Angeles, California, their grandfather, a fine artist, encouraged early self-expression through various outlets. Both girls attended Catholic school, where Kara spent quality time in detention with the nuns, while Brit sought refuge in the library to study. Indicative of the bad girl/good girl dynamic of the brand, Kara and Brit have channeled their youth experience into a synergy of juxtaposition that is ELKIN.

With each collection, ELKIN thrives on its endless reservoir of inspiration and for Spring 2013 the girls materialize the eclectic. Baby doll dresses in creams with flirty lace and mesh cutouts, set against boyish button ups and bomber jackets in soft flower prints mesh brilliantly against elegant maxis sliced with daring slits. The Smith sister’s Spring collection remains loyal to the signature ELKIN style, bringing to life the likes of the elegant Mrs. Bridge and the innocent Scout Finch.

Always the authentic altruists, the sister design duo was certain to stamp the ELKIN brand into the philanthropic pool, once again. By teaming up with the non-profit organization H.O.P.E. (Helping Other People Everywhere), every ELKIN piece sold will allowing one children’s book to be donated to a wonderful organization that brings literature and art to children in need. (www.hopecampaign.org).